Graphic designer, print maker and all-round nice guy Anthony Burrill visited our studio recently to give us a brief presentation on who he is, the work he makes and his influences. His talk was biographical in nature, starting with him as a plucky young youth, progressing through his student years and onto some of his bigger project to date. It was a fascinating insight into his journey as a designer.
He also talked about some of the art and artists who inspired him to do the work he does, citing Bob and Roberta Smith as an example.
One of the highlights for me was Anthony talking about his time designing a visual identity for the Hans Brinker hotel in Amsterdam. His exact wording escapes me, but whether the hotel was officially voted the worst hotel in the world, or if it’s poor standards just marked it as below acceptable levels, the decision to make the poor quality of the establishment it’s key selling point led to probably some of the funniest and entertaining advertising I will ever see in my life. ‘Now every sink comes with hot and cold water!’ , ‘Free key with every room!’ and more that I am sad to say I can’t remember, now it comes to writing them down. No doubt you’ll get some more from having a look at the Hans Brinker website…
Anthony shot through his presentation at a speed fast enough to enjoy, but not fast enough to enjoy and take pictures at the same time. I was loathe to interrupt him to tell him I didn’t get the pictures I wanted and even after the presentation ended, I didn’t want to pull him away from the constructive feedback he was offering other students to make a big deal out of it. This is the eternal problem with being at an event and participating in it whist having to record it as well. The art of taking the kind of photographs that sum up what happened articulately require you to remove yourself from the event, to position yourself to take the winning photo, however or wherever you need to go. I decided I would rather be a participant far more than an apt documenter. The problem with this, is now I’m telling you the story, but don’t have all the details to pass on what happened succinctly.
Another key point of interest is the fact that he was giving out his ‘Work hard and be nice to people’ poster for free after he originally created it. He couldn’t comprehend that people would be willing to pay for it, or perhaps to rephrase that, he was only interested in getting his work out there and any form of profit was a mute point. This echoes something I read Neil Gaiman say in a book once: ‘Never do it for the money. Those are the projects that never work out.'(That’s a paraphrase I just put in quote marks, oh dear.)
It taps into the notion that making art is not about making money, but about having something to say. It’s the juxtaposition of the cult status icon that is the epitome of strong ideals realised without compromise and the intentional pandering towards trends with the intention to maximise profit at the expense of integrity. I would almost go so far as to say the starving artist vs the commercial designer, but that is far too simple a position to take and is immediately rebuffed by Burrill’s jouney and many others as well. Nevertheless, the point is, as design students, we too, need to be consciously aware of what are motivations are for producing work and if they, in some way, are not what they should be. As I like to say after long awkward silences, ‘good talk, good talk…’
Also, here’s Anthony Burrill’s website., in case you want to buy some prints or something. Tell him Andrew sent you. He won’t have a clue what you’re talking about and you certainly won’t get a discount, but, er, you know what, never mind…