Now, I’m about to summarise a lot of the lead-up to the actual show for two reasons. The first is that I didn’t take decent pictures of some of the stuff that happened because I was too busy doing it and the second reason is, well quite frankly, the show basically was set up on the day and all the social media stuff and design work done before the show didn’t have the impact it aught to have had.
So what have I told you? Have I told you that the students on my graphics course where meant to run a joint exhibition/charity auction? Yes. Have I shown you my designs? Yes. Have I shown you the actual paddle for the auction? Yes. Have I discussed the location? No. So here we go.
The show took place (yes it already happened, and yes you were invited, but not very well) at the back of the coffee shop on the ground floor of the Commercial Road University campus in Aldgate. Students were asked to come up with floor plans first, then an initial name for the show, a simple design aesthetic for branding and other things that we would need. We were split into groups for this and asked to present to the others an hour later.
I was always more comfortable worrying about simple logistics: where do we put the paddles? How do we explain this to the public? How will the auction actually work? So I concentrated on a foolproof plan for the show. As we effectively had no budget, it was about repurposing stuff that was already available on site. Social media contains two of my least favourite words, so I would’t be doing that.
After these initial presentations, the groups were given a week to tighten them up before they would be presented to one of the founders of Fivefootsix, Algy. It turns out Fivefootsix were in the process of clearing out their studio when we arrived. In fact, we ended up presenting our power-points on our tutor’s laptop. It was a good thing this was all so low key, as the presentations weren’t much better at that point, well most of them weren’t one of them was amazing, but never mind that, I have no pictures for you, so I have no proof.
Algy’s insightful feedback was passed on to the group in our next meeting, roles were assigned from catering to social media and then stuff mostly didn’t happen for a couple of weeks. It turns out that organising anything between over 30 people using Facebook as your main method of communication may be indicative of the general lack of professionalism one may expect from the student body on the run up to Christmas…
And then the show happened. The ‘social media campaign’ if I dare call it that, and the flyers, leaflets and posters that were produced, resulted in perhaps no more than five people showing up who were unaffiliated with our course. That said, the space was full for the entire evening, there was an excellent energy and we did raise a surprising amount of money for charity.
How did this happen? Well, the few people who did come were excellent. We did have free food and drink. The ping pong table in middle of the room was a stroke of genius and the auction itself was very lively.
So let’s have a little play by play of how most of the planning fell through but the show was still successful; one of the students suggested borrowing the ping pong table from another university campus down the road. The table only stopped being used while the auction was taking place. It also made up for the lack of work on the walls.
Not only was one of the students able to secure free booze from a local brewery, but the university allowed a small budget as well, meaning free drinks for everyone!
Several students catered the event. The food was excellent. Donations were encouraged in exchange for certain goods.
Apparently, security weren’t actually letting people come in from the street so walk in traffic was a no-go, which made the signage one of the students had put up all but useless, but, people who the students knew were allowed in. I make this point because I was having this explained to me by the security guards on site when Algy, co-founder of Fivefootsix, walked into the lobby. As I had met him, the guards allowed him in. Now, he almost certainly would have got in anyway, by asking for one of our tutors, but that’s how it happened on the night. This is important for my next point: the auction.
Right up until the event actually started, almost no one had considered the logistical concerns of how to run an auction. I’m fairly certain some people didn’t really have cursory knowledge of the process involved. I had always imagined I would end up being the guy with the mic, as anyone who knows me will tell you, I do have a certain way with words, but who was going to do the most important part of the entire night: handle the money? Someone agreed to do it on the spot, basically. I don’t think that kind of responsibility should have fallen on one single individual, but it did and he was one of the best people for the job we could have had.
Wait, are you still reading this? I haven’t had an image in here for a while, you know. I’d better use my last one. You have been warned. Text only after this…
So, anyway, what was I saying? Ah yes, the auction. Remember when I made a big deal about Algy showing up? Well he wasn’t the only big deal. As coincidences go, I was sitting next to one of my colleagues when they were writing an email to one of the new tutors asking them if they would like to offer a paddle for a secret after-auction auction. Not only did they agree to do this, they, along with Algy and few of the other tutors, not to mention a couple of our other guests frequently started bidding wars with each other, pushing up prices all round. As a result of this and my, shall we call it, hesitance, to accept final bids immediately, resulted in us making over £500 from a handful of dedicated enthusiasts and the occasional single paddle bidder.
One unfortunate consequence of me being the auctioneer or auction-master or whatever the title is, is that I couldn’t bid on any paddles. There were a couple I would have bid for and, looking back on it, I would have put a bid on my own paddle partly to encourage it to make more for charity and mostly because I wouldn’t mind it back. I worked hard on that thing dammit!
So what does one take away from the whole process, the conception, the planning, the execution? Well this is something of a problem, for on the one hand, we had a great night as a result of what boils down to work done on the day by a few committed individuals and a run of good fortune. I definitely learned that getting a large group of students together and expecting them to organise themselves or anything else appears to be a fool’s errand (this unfortunately could become a recurring problem). Good communication is necessary , responsibilities must both be delegated and accepted, end results must be realistically achievable in the allotted timeframe and ultimately, if no one cares about the results, get ready for a disaster. And while that last comment isn’t specifically about this show, I’m thinking about last year’s summer show and this year’s Press Pass newspaper, which will be discussed elsewhere, unless of course, it never gets done, which is how it’s looking right now.
On the flip side, the ‘we’ll do it live!’ mentality, in this instance did turn out quite well. The air of spontaneity from little to no forward planning can lead to an event that can be more low key and more personal than a professional gallery showing, per se. Would I rather hang out in an art gallery and look at expensive ‘serious’ art or chill in a closed cafe with some students playing ping pong with paddles they made themselves? It’s all subjective. I definitely learned I need to remember to take good pictures of stuff as it’s going down so I can put them on my blog!
It all worked out in the end. The only question is: How good would the event have been if we’d actually done all the stuff we were supposed to on the run up to it? It might have been something to use as an example of why the Cass should stay in Aldgate, not move north to combine with the Holloway Road campus, but that is a matter for another time…