As is the nature of the beast, through a series of back and forth emails, me, Alex and Angharad managed to figure out the specifics of the competition we were going to run and how. We figured out the length, what we were asking for, where we were asking for it and all the other stuff. Alex hosted the competition rules on his site, so they read our article, went to him, and then got the PDF required to enter the competition, Did their thing, and then send it back to us. That’s about as streamlined as we could make it.
It really did make me reflect on how important market research is. Knowing who your demographic is and how to interact with them is the cornerstone of any successful not just business, but public service.
I don’t know what’s going to happen with the competition page, but here’s the link just in case you want to have a look.